For more examples, click on the buttons below:

Icon design: Fleet management system

Client: Thales Telematics Engineering

French company Telematics asked us to design a set of icons which would represent the various programmes of which their FMS software suite consists.

A software system for managing company cars and other vehicles, including tracking systems, the FMS suite had been sold in South Africa, France and China, and needed a revamp of their generic pre-Windows XP 8-bit icons.

Of course, having an international market involving different cultures and even alphabets, had certain limitations, such as the inability to use letters of the Western alphabet in their icons.

Konrad (who you may now refer to as an icon designer) always wanted to get his claws on such a project. Icon design is a specialised field and requires experience in "pixel-pushing". And after this extended project Konrad is experienced, believe it!

We came up with a completely new range of icon designs >

Technical note:

Microsoft finally caught up with Apple's Macintosh 32-bit interface with the release of Windows XP*.

What this means in practical terms is that Windows icons can now be transparent, e.g. the shadow areas will let the desktop picture show through. This means no more jagged edges and far better colour accuracy.

Next challenge: A range of icons for Mac OS X. Anyone interested? Let us know :-)

*Although Apple upped the ante with the release of Mac OS X back in 2000, featuring 48-bit icons with a superb, glassy look and icons that enlarge and animate. Meanwhile, Windows Vista – released early 2007 – copied that same glassy look, albeit in a rather cheesy way.

Next page: Information design >

For a free quotation, view our rate card,
then e-mail us at