Book cover design: "In The Rapids"
The Kwela Books brief was: Design a book cover for
the sequel to the original compilation of new indigenous South African stories by youngsters.
The title "In the Rapids new South African stories"
was also available in Afrikaans as "Stroomversnelling
– nuwe Suid-Afrikaanse stories". The previous book in
the series had a traditional linocut on the cover with a red, white
and black colour scheme in the design. We tried to steer clear of
that style (often used by workers' unions), since many marketing professionals will tell you that breaking into the young black market (African market) of South Africa certainly does not include
the condescending Afro-centric images used so commonly
by 'white' marketers since South Africa became a democratic state.
As it is, this book was aimed at all races and cultures and luckily
we had free reign with the design,
but also a very limited budget, i.e. we could not
afford to spend time on intricately detailed illustrations. We used
an abstract image for the background (actually, it's a close-up
of running water, given a 'movement blur' for effect).
The yellow and black pattern on the sides are reminiscent of warning
signs used during roadwork, indicating change and
the inherent 'rapids' in the cultural, political, economic and social
river of change in South Africa which is so often referred to in
these stories. These patterns are also common in 90's club culture
and hint at the African tradition of using patterns on pottery, walls and fabric.
The 'grungy' style of the typeface used for the title is popular
in Western teenage pop culture.
The book was compiled by Linda Rode (by pure coincidence, she's Konrad's mother) and Jakes
Gerwel (ex-rector of UWC and advisor to ex-president
Nelson Mandela). Konrad worked with editor Erika Oosthuyzen of Kwela.
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cover illustration: "Hiëna" >
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© Konrad Rode & Rode Graphics CC
(Mowbray & Bellville, Cape Town, South Africa)
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