Brochure design: Quantum surveyors

Client: S.Q.S.

SQS are Swedish quantum surveyors who asked us via &ArchTech architects (yup, correct spelling) to design a presentation in printed form, advertising a new construction technology to be presented to the South African government.

One of the greatest challenges facing our government since the dawn of democracy in 1994, is to build homes for the millions of homeless people. SQS are one of many companies offering cheaper and energy-saving technologies to ease the transition and secure long-term efficiency in housing projects.

Sweden has a longstanding tradition of financial support for the ANC government, during and after Apartheid, and so we decided to use variants of the Swedish flag's colours and rectangular shapes as a reminder of the origins of the product. Using rectangles are, of course, difficult to resist since the product being advertised is to be used in construction work which is associated with rectanglular shapes.

The feel was modern and warm. The square pattern used on the edges of pages hints at African decorative patterns without the usual condescending stance associated with imitation African Art as a way of convincing your market that you're actually 'African'.

Next page: Brochure design for Property Valuers >

For a free quotation, view our rate card,
then e-mail us at

© Konrad Rode & Rode Graphics CC
(Mowbray & Bellville, Cape Town, South Africa)