Brochure design: Quantum surveyors
Client: S.Q.S.
SQS are Swedish quantum surveyors who asked us via
&ArchTech architects (yup, correct spelling) to design a presentation
in printed form, advertising a new construction technology
to be presented to the South African government.
One of the greatest challenges facing our government since the dawn
of democracy in 1994, is to build homes for the
millions of homeless people. SQS are one of many companies offering
cheaper and energy-saving technologies to ease the transition and
secure long-term efficiency in housing projects.
Sweden has a longstanding tradition of financial support for the
ANC government, during and after Apartheid, and so we decided to
use variants of the Swedish flag's colours and rectangular shapes as a reminder of the origins of the product. Using rectangles
are, of course, difficult to resist since the product being advertised
is to be used in construction work which is associated with rectanglular
shapes.
The feel was modern and warm. The square pattern used on the edges
of pages hints at African decorative patterns without
the usual condescending stance associated with imitation African
Art as a way of convincing your market that you're actually 'African'.
Next page: Brochure design for
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