Cartoons for training programmes: "Vision"

Client: Louw Redelinghuys (Sea Harvest)

These workers have a vision. Yet another value we had to portray in the series of cartoons used for training of mostly illiterate workers for the deep sea fishing company.

I guess the light bulb is a rather dated symbol for ideas, used in cartoons for decades, but somehow a neon lamp or a monitor doesn't quite cut it!

And most South Africans still have light bulbs in their homes.

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Next page: Cartoons for Training Programmes: "Growth" >

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© Konrad Rode
(Mowbray & Bellville, Cape Town, South Africa)