Poster design: Fashion label ("Purple")

Client: J. Partridge & Daughters

We did a series of posters for J Partridge & Daughters, a Cape Town clothing design studio, using digital illustration techniques. These posters were hung inside the small shopping complex the studio is situated in to attract attention to it.

Konrad was in his element when he designed these large format posters. He loves photo-illustration and -manipulation and experimenting with deconstructivist design.

The fashion label, owned by Jacqui Partridge, specialises in custom-made clothing and fabrics ranging from velvet to PVC (vinyl). Market: fringe fashion-conscious women, age 16 to 40.

PS: Her shop, "Mystic Rose", now has two branches in Muizenberg and Kalk Bay, Cape Town. She also exhibits unique designs as Jacqueline Partridge.

In this example, the original photograph* was shot in black & white by an independent photographer at Rhodes Memorial in Cape Town. We added the purple haze, dreamy texture and lightning using digital filters. The organic feel of the enlarged type echoes the feel of the background.

*Click on the magnifying glass and move your cursor over the enlarged picture to see the original photograph.

To see another poster in this series, click here.

Next page: Rendering for Poster Advertisement >

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© Konrad Rode & Rode Graphics CC
(Mowbray & Bellville, Cape Town, South Africa)